Skmmr - Share with those who care

So, you like sharing stuff you read on the web with your friends, but don’t feel that Facebook, twitter or Google+ does a good job of sorting out what to share with whom? Maybe Skmmr can be your solution: Instead of just “yelling into a crowded room”, Skmmr intends to help you share content with people you think will care.
Skmmr, founded by Zack Shapiro and Eric Magnuson, is a platform for link-sharing in small groups. With Skmmr you create a circle of up to 8 people, usually around an interest that you share with friends and family. Using the Skmmr bookmarklet, you share articles you think your friends would be interested in, into those circles. Every night at 7pm, you get a digest of all the new content from each of your circles, things your friends thought you’d enjoy.
My friends share non-interesting stuff on Facebook all the time. They should definitely check this out. I, on the other hand, only share stuff which is highly relevant for each and every one of my Facebook friends. That goes without saying, right? And haven’t you heard? Apperantly, sharing on Facebook is broken. And do you really know your twitter followers? And when it comes to Google+, maybe you don’t even know anyone using it at all…
Sign up here for the Skmmr beta if you want to try it out.